Project Background: At the beginning of the Covid-19 pandemic, consumers found themselves completely lost without their café brewed espresso.This was the perfect time to position the Moka pot as a way to enjoy rich authentic espresso from the comforts of home.
Marketing Objective: Create a social media campaign to increase viewer knowledge about the Moka Pot appliance while convincing the audience that Bialetti can fill the void left by café closures in the midst of the Covid-19 pandemic.
