Marketing Objective: Design a new logo and branding that falls seamlessly in line with the brand standards set by Zuckerman Spaeder LLP.
Project Background: ZS Sports is a full service sports agency, mostly dedicated to baseball. While housed under Zuckerman Spaeder LLP, they desired their own sub-brand to set themselves apart from the law firm brand in order to attract a younger audience. What sets them a part from other sports agencies, is that ZS Sports agents are able to offer players legal expertise on top of agency services.
